Global Village, Dubai |
This exciting destination marketing project tasked Emma with developing a brand value proposition for a major shopping attraction moving from a three month opening to an all year round operation and destination in its own right. The concept centred on a Global Village where all the cultures of the world could be experienced in one unique place. Whilst an impressive destination, a range of complex problems needed to be addressed including:
Emma worked with the senior team at Global Village and Tatweer to develop a compelling brand value proposition that put authenticity and engagement at the core of the future concept. |